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BuildWebsite Design

Clean, fast websites — built the AI‑first way.

We design and build modern websites — on WordPress or Shopify — that look the part, load quickly, and stay easy to edit. AI is woven through how we work, which means faster turnarounds, sharper drafts, and more time spent on the things that actually matter.

Duo Boots website shown on laptop Duo Boots website shown on mobile
01 — Our approach

AI-first, but human-led.

We use AI to remove the slow, boring parts of web design — research, first-draft copy, asset generation, scaffolding. The judgement, taste, and care still come from us. That's why projects ship faster and end up better.

01

Faster from brief to launch

What used to take three months now takes weeks. We use AI for the heavy lifting on research, structure, and first drafts — so you get to "live site" sooner.

02

Built editable from day one

Every site we build is designed so you can run it yourself. Clear blocks, plain language fields, and no surprise plugins. The CMS works for you, not against you.

03

Honest about where AI helps

We won't shove AI features into your site for the sake of it. We use it where it saves you real time — and tell you when an old-fashioned approach is better.

04

Built for the AI-web

ChatGPT, Perplexity and Google's AI overviews are reading your site too. We build with the structure, schema, and clarity that helps your business show up in the answers.

03 — What we offer

Web design, end-to-end.

From branding through to ongoing support, we cover the whole journey. Pick what you need — we'll always tell you upfront what's in scope, what's an add-on, and what your project actually needs.

Branding & design

Logo, palette, typography, and a coherent visual system. If you've already got one, we'll respect it. If you don't, we'll define one.

Easy to edit

Built on a friendly drag-and-drop page builder. Update copy, swap images, add new sections — all without touching code or calling us.

Fast turnarounds

Give us your deadline and we'll work around you. Small projects can launch in days, bigger sites in just a few weeks. We're enhanced with AI, focusing on the bits that need real human judgement.

Full training given

1-to-1 sessions, plus written guides and short videos custom to your site. By the end you'll be confident editing your own pages.

Speed & SEO baked in

Lightweight code, proper image handling, structured data, sensible URL structure. We don't sell SEO as a paid extra — it just comes with the build.

Support after launch

Optional monthly plans for updates, fixes, content tweaks, and small new features. Or just call us when you need us — no contract required.

04 — The process

Four steps. No surprises.

A straightforward, iterative process — with check-ins at each stage so you always know what's happening.

Step 01
01

Discovery

A friendly call, an honest brief. We map your goals, audience, and content — and recommend WordPress or Shopify based on what you actually need.

Step 02
02

Design

Wireframes first, then a clickable design. We iterate quickly with AI-assisted drafts and copy — you give feedback, we refine.

Step 03
03

Build

Custom-coded themes & lightweight page-builders. Built on staging so you can preview it, click around, and break things safely.

Step 04
04

Launch & train

Go-live, with 1-to-1 training sessions, written docs, and post-launch tweaks available. You're in safe hands.

Flexible pricing.

Every project's different — and so is the right way to pay for it. We'll recommend the model that fits your work, and quote firmly after a short discovery call.

Project pricing
Fixed fee for a defined scope
Hourly rates
By the hour for tweaks & support
Day rates
By the day for focused sprints
06 — Frequently asked

The usual questions.

A few things people ask us before kicking off a project. If yours isn't here, just drop us a line — we'll answer it honestly.

How long does a website take?

Give us your deadline and we'll work to it. Small projects launch in days, most websites in a few weeks. Larger Shopify Plus or multi-language builds run longer — we'll be specific in your quote.

Can I really edit it myself?

If you want to edit your own pages, yes — we can set the site up to make that easy, with training and a custom guide. Some clients prefer us to handle updates for them. Tell us which fits and we'll quote accordingly.

What does "AI-first" actually mean?

We use AI to speed up many areas of our work. Things like data gathering, research, draft copy, generating first-pass imagery, and scaffold code. It doesn't mean your site is full of AI gimmicks — it means we ship faster and spend more time on craft.

Do you handle branding too?

Yes — branding and design is something we offer alongside web work. If you've already got a brand we'll work within it. If you don't, or yours needs refreshing, we can scope branding as its own piece of work to run alongside the build.

Will you host the site?

We encourage our customers to host with us so we can be efficient with providing changes & support. We offer UK-based managed hosting with backups, SSL, and uptime monitoring. Or you can host it elsewhere — we'll hand over everything you need.

What does it cost?

It depends on scope. We offer project pricing for fixed-scope builds, hourly rates for ongoing tweaks, and day rates for focused sprints. We'll recommend the right model and quote firmly after a short discovery call.

07 — Get in touch

Got a website project in mind?

Whether it's a brand-new site, a migration, or a tired-looking one that needs a refresh — we'd love to hear about it. No hard sell, just a friendly chat.

Start a project →