Duo Boots, formerly Ted & Muffy, are a global fashion retailer based in Somerset. They believe in great design, distinctive styling, beautiful fit and quality craftsmanship. In 40 years of trading, a lot had changed in the way they did business — so it was time for a website platform that could move with the times.
The team behind the brand needed a web platform that was future-proof, simple and robust. Duo Boots’ existing site had served them well as they grew, but it couldn’t match the cost-efficiencies of Shopify Plus, nor the simplicity of use for the team.
Web Wise was brought on to migrate Duo Boots to Shopify Plus.
Our initial meetings with Duo Boots quickly revealed the pain points they were experiencing. Technical problems, for example, were abundant and expensive to maintain.
We always say to our customers: you shouldn’t need to worry about the technical stuff. Your focus should be on what you do best — selling your product expertise. By proposing a move to a hosted platform like Shopify Plus, we knew we could help.
Over a period of six months, we rebuilt the entire Duo Boots site inside Shopify Plus. We re-coded the storefront using a modern responsive framework so it worked beautifully across all devices.
We brought an integration partner onto the project with us to connect Duo’s other systems — warehouse management, order systems and more. Throughout the process, regular calls with the Duo Boots team meant everyone stayed in the loop.
Fashion sells on mobile. We obsessed over the small details — tap targets, image weights, checkout speed — so the store felt native on every phone, not a desktop site squashed into portrait.
The project was timed to go live at the start of Duo Boots’ autumn collection launch. Our digital marketing partner worked hard to make sure advertising campaigns were planned, set up and ready.
The site was thoroughly tested and, when the time came, we went live. It didn’t take long before sales started to come in — and Duo Boots could focus their time on the real work: running a global online fashion brand.
Whether it’s a brand-new website, a Shopify launch, or just a half-formed idea about AI — I’d love to hear about it.
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