How to sell products on Instagram


OK folks, it’s time to get excited.

Back in October 2017, we wrote about how you can use Shopify to sell products directly on Instagram by “tagging” your photos. Well, the feature is now fully implemented and it is awesome.

Look at this image below…

Selling on Instagram could be very powerful for site owners

Patch Plants has created a beautiful image here. Each product is easily tagged for their followers to make a quick purchase.

It’s still a new feature but I can’t wait to see some stats on how these posts convert to sales. I can imagine that because of the popularity of Instagram and the easy process here for customers, it’s going to be a valuable channel for site owners!

How to start

The good news is: it is super easy to set-up. To use the Instagram sales channel all you need is a Shopify store that is already using the Facebook sales channel.

You can set this up from within your Shopify dashboard. Just install the free app, by clicking here.

If you don’t yet have a Shopify store, maybe this post will go some way to convincing you how fantastic a platform it is. Get in touch if you’d like some help.


By Dan Wiseman
Founder & Director

About the author

Dan Wiseman

Founder & director of Web Wise. He writes about web design, marketing, entrepreneurship, investing and games. Dan regularly speaks on these subjects and is available for coaching and consultancy.

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