From this week, Shopify is beginning to roll out the ability to tag products on Instagram that directly link to the online store product page. The update aims to provide a seamless shopping experience from discovering new brands, and products, on social media to checkout.
This will particularly connect trend-seeking customers who explore new products using Instagram. With over 500 million daily active users, Instagram cannot be ignored as a crucial platform.
How it will work
Businesses will be able to tag up to 5 products per post and can only do so on organic posts (rather than paid adverts). Currently the feature also does not allow you to tag both people and products. Merchants will be able to get insight on engagement through Instagram: sales will be attributed to Instagram referrals, allowing you to monitor the success of the account. This is a valuable marketing tool.
Although this is currently only available for 30,000 merchants in the United States, it is gradually being rolled out over the coming weeks. Instagram is selecting the initial group of merchants who have access to this feature.
To increase your chances of getting early access, you must:
Install the Facebook for Shopify system through the Facebook channel on Shopify
Set up an Instagram Business Account
Have an eligible physical good to sell, not a digital product or service
If you’d like to talk to Web Wise about how we can help you to sell your products and what other forms of digital marketing is available – please just get in touch.
If you are new to online marketing, words like "platform" and "CMS" can sound like nonsensical jargon. So let's make things simple...
Are you going to be selling products on your website? Will you be taking payments? Will you need a shopping basket and checkout system? If the answer to these questions is "yes" then you'll probably need our Shopify website design packages.
Do you just need a website to advertise and promote your products & services? Are you looking to build a content-based site rather than an online-retail store? Then you will probably need our WordPress CMS website packages.
Don't worry if you are still confused; just get in touch and we'll talk you through it.