Shopify is a hugely popular website system for business owners who want to sell their products online. In my many years of working in the industry, I’ve seen the platform go from strength to strength, changing with the times to remain useful for businesses of all sizes.
Some of our customers use Shopify to sell a few products here and there, whilst our biggest customer sells £150k worth per month! This certainly would not be possible without Shopify supporting SEO best practices and providing a strong foundation of marketing capabilities.
So, what are the SEO benefits of Shopify?
1. Meta Info included
You can edit the meta information, like page titles and descriptions right from within the Shopify dashboard. This means that you’re unlikely to need a web developer to write code for you and can really fine-tune your keywords on a per-product or per-category basis.
It’s easy to configure your meta info
2. It’s easy to sell your products on Google Shopping
Right from within your Shopify settings, you can sync your inventory up to Google Shopping, so that your products appear within search results. Of course, you’ll still be best served by working with a digital marketing agency (like The Click Hub!) so that they can optimise your adverts. But the good news is that the functionality is built-in, saving your developer time!
Google Shopping Ads
3. SEO friendly reviews
One of my top tips is to integrate a good review app into your Shopify store. There are tons of apps to choose from, all of which can be plugged-in to your Shopify store. Make sure you get an SEO friendly one!
The Shopify Product Reviews app is free!
4. Blogging and sitemaps
It’s no secret that “content is king” when it comes to digital marketing. So it’s not a surprise that your Shopify store will be more successful when you use the inbuilt blogging feature. When you write articles and create pages, they’ll automatically be added to your “XML sitemap” which is a special file that Google needs to index your site.
So, once again, you can focus on writing and promoting your store whilst letting Shopify handle the boring technical aspect. With that said, it’s nevertheless advisable not to neglect the benefit that a digital agency can bring to the table in optimising your blog content and building page authority.
Shopify’s blogging dashboard
Beyond the four benefits listed here, there are of course a ton of advantages to using Shopify. But why should you listen to me, eh? After all, we make our money by creating beautiful Shopify website designs for our clients. We may sound a little biased, right?
However, I’ve dabbled with many platforms in my 8+ years in the industry and nothing I’ve tried can compete with the ease-of-use and value-for-money that Shopify provides. If you are going to seriously consider SEO as a marketing strategy for your site, then you’ve got to try the platform. Get in touch if you’d like a special, no-limit free trial of Shopify.
About the author
Founder & director of Web Wise. He writes about web design, marketing, entrepreneurship, investing and games. Dan regularly speaks on these subjects and is available for coaching and consultancy.
If you are new to online marketing, words like "platform" and "CMS" can sound like nonsensical jargon. So let's make things simple...
Are you going to be selling products on your website? Will you be taking payments? Will you need a shopping basket and checkout system? If the answer to these questions is "yes" then you'll probably need our Shopify website design packages.
Do you just need a website to advertise and promote your products & services? Are you looking to build a content-based site rather than an online-retail store? Then you will probably need our WordPress CMS website packages.
Don't worry if you are still confused; just get in touch and we'll talk you through it.