Tag Archive: marketing

  1. How I Accidentally Helped A Product To Sell Out Worldwide

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    We are very lucky to have a guest-post from Paul Grogan this week.

    Paul works in IT at a leading UK University, but also contributes a large amount of his time to the Board Games Industry. He has become something of an expert in the business (although he will never say so himself!) and he supports a range of publishers, designers and retailers in their marketing and development efforts.

    This fascinating insight into Paul’s world shows us how non-marketing experts can use tools like social media and the web to make a success out of a good quality product. All it requires is time, effort and some passion!


    Paul: I’m going to talk about how I ended up accidentally helping a new game sell out worldwide in 3 weeks.

    Over the years, I’ve done bits of volunteer work for a few different games companies; proofreading rules, play-testing games, and doing demo-work at exhibitions.  One of the companies is Czech Games Edition (CGE) , who I asked to get involved with because they make great games and ones I really enjoy.  When the main designer for CGE told me about a game he was doing for a different company (WizKids ), I became very excited because this game looked exactly like the kind of game that I would love to play.  The game was called Mage Knight.

    I instantly offered to help any way I could by helping with the (very large) rulebooks, but also posting information about the game to the biggest and best site for all boardgaming goodness – boardgamegeek.com

    In the six weeks ahead of the release of the game, I wrote a series of articles explaining the rules of the game in easy to understand instalments, along with pictures.  The reason I chose to do this was because as a gamer, this is exactly the kind of thing I would love to read.  A gradual drip-feed of information over a period of time rather than being sent a 40-page rulebook.

    The result was a huge success.  I’d gained a bit of a name for myself, I got very favourable comments from people.  I was very active on the forums, helping people out understanding the rules.  More importantly for me was that I enjoyed doing them.  It took many hours to do but was worthwhile.

    What I didn’t realise at the time, was how much of a good marketing tool this was.  By regular posting on the forums, and the posting of images from the game, the game moved its way up on the ‘hot list’, which meant more people looked at it, which meant more threads and more fans.  At one point, seven of the nine ‘hot images’ were ones I had posted! I was happy because I thought the game was so good, people needed to know about it, and a lot of people said that they would not have known about the game if it were not for my postings.

    The end result was a game which became very well known and sold out on the first print run – very quickly.  Two years on, I still do these previews for other games.  CGE in particular now have a Facebook page  and a Twitter page , and so when I post something for them on the website, they link to it from their social media feeds.

    For the board gaming hobby, where most of the players are happy to be classed as ‘geeks’, getting notifications of what your favourite gaming companies are up to is great!


    What Can We Learn from Paul’s Story?

    Well, one key point is that the person who is best to market something, is the person who is most passionate about it. Small business owners, for example, should use Paul’s story as a source of inspiration.

    Here’s what to do: seek out the places on the web where target customers ‘hang out’. Engage with them. Make conversation, or like Paul, give them something for free. Your time or your expertise often doesn’t cost you much to give away, so share it!

    Paul shows us that by taking the time to find to engage with our customers, setting up social media and being active in their forums, we are able to reach wider audiences and generate a positive reputation for our products.



  2. How can SEO help your business?

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    Our latest guest article is from the brilliant Matthew Rusk of MGR Music. Matt has built a nationwide business selling guitar lessons across most major cities in the UK. Matt’s business is based upon a strong SEO campaign, and here he shares his wisdom…

    Imagine if your business card was always on the top of the pile, your advert the first one customers would see within an industry or your product shining brighter than others at a trade show. For me this is what being at the top of the Google rankings is. Yet, so many SME misunderstand three basic rules of SEO.

    What are people searching for?

    The first and certainly the most important is “What are people ALREADY searching for on Google?”. There is no point your business reaching number one in Google for a search that no one is ever looking at. This includes your business name -yes, as your business grows people will become more aware of your company and search for your name.

    Imagine though, if you chose your company name around what people are already searching for. For example, instead of launching a guitar tuition company in London called MGR Music Tuition, naming it “Guitar Lessons London” (www.guitarlessonslondon.com) a reflection of the current most popular search term for people seeking guitar teachers in London.

    Keep the url as simple as possible

    This leads me to my second most important point – buy a pro domain name. Don’t settle for guitar-lessons-in-london (.org .co. .biz)  but invest in what I refer to as “straight domains” that do not contain dashes. Then couple this with a decent ending of .com or .co.uk. By spending the money to actually secure a domain such as these will give a certain degree of legitimacy around your website helping Google to favour your website over others.

    Content is king

    Thirdly and finally, provide useful, inspiring, engaging, interesting and amazing content and you will get two holy grails of SEO in one go. Good content will draw in traffic thanks to Google’s long search tail while at the same time increase the chances that a third party website will create a link to your website. Google ranks websites on their ability to answer a question – if the community in which your website sits all agrees that your website answers the question the best then Google will place your website the highest. The way Google measures a communities consensus on which website is better at answering a question is in the most simplistic sense through counting each link as a vote of confidence to a website. The more votes you have the higher your website will fall in the democratic ranking system of Google.

    There is money to be made being top of the Google rankings for something that is being searched for, follow these tips and you will be able to cash in on this!

    Here at webwise we are proud to offer reliable and affordable SEO services. A big thank you to Matthew Rusk for his guest article, don’t forget to check out his websites!

  3. Facebook change their news feed algorithm

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    According to a post yesterday by Facebook, they are now ‘paying closer attention’ to the quality of the posts on news feeds. Does this mean we’ll see less status about what people are having for dinner and more about current affairs? Will it dampen the ‘social-ness’ of the platform, as REAL news is given precedence over personality? It’s hard to tell at this stage, but here’s what we do know:

    • Facebook’s survey shows: “that on average people prefer links to high quality articles about current events, their favourite sports team or shared interests, [instead of] the latest meme”
    • When you click on an article in the news feed, Facebook will start offering “related articles” for people to read
    • Facebook are encouraging conversation, by ‘bumping’ statuses that have new comments from your friends
    • Facebook have clearly said they are going to be giving less emphasis to memes

    So what does this mean for us as businesses? More than ever, it is important for us to think about our strategy in terms of ‘inbound marketing’. We need to create good quality news articles, or interesting content, to grab this social sharing that Facebook is encouraging.

    As a SocialWise customer, we want to help you create great quality content. One blog article per month isn’t enough. If you are struggling to keep up your content quotas, talk to us about our packages.

  4. 5 Marketing Tips for Photographers

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    Vicky Wheeler (of Vicky Wheeler Photography) has been a close friend and client of webwise for a number of years now. In this article, she kindly outlines her top tips for networking online. If you’re a photographer, these will be very helpful!

    If you’re not a photographer, consider how Vicky’s example shows that social media can be a great tool for connecting yourself to new prospects. Many of our clients benefit from social media management, where the primary aim is to find networking opportunities that eventually materialise into offline connections.

    1. You don’t have to use professional models.

    I will happily admit that none of my models are actually looking for a career in modelling. They tend to be friends or acquaintances that I look at and think ‘yes, you’d look great in a photo’. Never think that the best way to get noticed is by having proper professional models as it’s rare you will even find one you can shoot with without spending a fortune.

    2. Always browse social networking sites with a professional eye.

    The amount of times I’ve been on Instagram and found a beautiful person, commented on their photo saying so and then organising a shoot with them is unreal. I’ve found my best models from Instagram, and also Facebook through friends and comments. It may feel like you’re having a cyber stalk but most people are flattered and want to work on something new and different.

    3. Twitter is a wonderful way to find make up artists.

    If you find the top MUAs and then look through their thousands of followers, there will be many great artists in there that you can contact and show praise.

    4. Be wary of the major modelling sites.

    Using the main portfolio and modelling sites like model mayhem and purpleport can be great but also tricky.

    Sometimes it’s like trying to find a needle in a haystack because it is flooded with everyone, no filter for showing who is good and who isn’t. Be patient, there’s always a diamond in there somewhere, I’ve found a few. Purpleport is also great for finding MUAs and stylists.

    5. A great website is so important.

    People want to see you are serious so they can take you seriously. Linking them to a Facebook page or an online free hosted portfolio is not going to look great, especially for potential clients. Don’t think changing the domain name hides that, I can’t count on both hands the amount of times I’ve been given a link that takes me to a tumblr blog of work. People notice.


    If you need a website, or advice on how you can use the Internet to find new connections in your industry, please get in touch. And don’t forget to check out Vicky’s website!