Facebook change their news feed algorithm

According to a post yesterday by Facebook, they are now ‘paying closer attention’ to the quality of the posts on news feeds. Does this mean we’ll see less status about what people are having for dinner and more about current affairs? Will it dampen the ‘social-ness’ of the platform, as REAL news is given precedence over personality? It’s hard to tell at this stage, but here’s what we do know:

• Facebook’s survey shows: “that on average people prefer links to high quality articles about current events, their favourite sports team or shared interests, [instead of] the latest meme”
• When you click on an article in the news feed, Facebook will start offering “related articles” for people to read
• Facebook are encouraging conversation, by ‘bumping’ statuses that have new comments from your friends
• Facebook have clearly said they are going to be giving less emphasis to memes

So what does this mean for us as businesses? More than ever, it is important for us to think about our strategy in terms of ‘inbound marketing’. We need to create good quality news articles, or interesting content, to grab this social sharing that Facebook is encouraging.

As a SocialWise customer, we want to help you create great quality content. One blog article per month isn’t enough. If you are struggling to keep up your content quotas, talk to us about our packages.

About the author

Dan Wiseman

Founder & director of Web Wise. He writes about web design, marketing, entrepreneurship, investing and games. Dan regularly speaks on these subjects and is available for coaching and consultancy.

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