Tag Archive: tips

  1. How can SEO help your business?

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    Our latest guest article is from the brilliant Matthew Rusk of MGR Music. Matt has built a nationwide business selling guitar lessons across most major cities in the UK. Matt’s business is based upon a strong SEO campaign, and here he shares his wisdom…

    Imagine if your business card was always on the top of the pile, your advert the first one customers would see within an industry or your product shining brighter than others at a trade show. For me this is what being at the top of the Google rankings is. Yet, so many SME misunderstand three basic rules of SEO.

    What are people searching for?

    The first and certainly the most important is “What are people ALREADY searching for on Google?”. There is no point your business reaching number one in Google for a search that no one is ever looking at. This includes your business name -yes, as your business grows people will become more aware of your company and search for your name.

    Imagine though, if you chose your company name around what people are already searching for. For example, instead of launching a guitar tuition company in London called MGR Music Tuition, naming it “Guitar Lessons London” (www.guitarlessonslondon.com) a reflection of the current most popular search term for people seeking guitar teachers in London.

    Keep the url as simple as possible

    This leads me to my second most important point – buy a pro domain name. Don’t settle for guitar-lessons-in-london (.org .co. .biz)  but invest in what I refer to as “straight domains” that do not contain dashes. Then couple this with a decent ending of .com or .co.uk. By spending the money to actually secure a domain such as these will give a certain degree of legitimacy around your website helping Google to favour your website over others.

    Content is king

    Thirdly and finally, provide useful, inspiring, engaging, interesting and amazing content and you will get two holy grails of SEO in one go. Good content will draw in traffic thanks to Google’s long search tail while at the same time increase the chances that a third party website will create a link to your website. Google ranks websites on their ability to answer a question – if the community in which your website sits all agrees that your website answers the question the best then Google will place your website the highest. The way Google measures a communities consensus on which website is better at answering a question is in the most simplistic sense through counting each link as a vote of confidence to a website. The more votes you have the higher your website will fall in the democratic ranking system of Google.

    There is money to be made being top of the Google rankings for something that is being searched for, follow these tips and you will be able to cash in on this!

    Here at webwise we are proud to offer reliable and affordable SEO services. A big thank you to Matthew Rusk for his guest article, don’t forget to check out his websites!

  2. 5 Marketing Tips for Photographers

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    Vicky Wheeler (of Vicky Wheeler Photography) has been a close friend and client of webwise for a number of years now. In this article, she kindly outlines her top tips for networking online. If you’re a photographer, these will be very helpful!

    If you’re not a photographer, consider how Vicky’s example shows that social media can be a great tool for connecting yourself to new prospects. Many of our clients benefit from social media management, where the primary aim is to find networking opportunities that eventually materialise into offline connections.

    1. You don’t have to use professional models.

    I will happily admit that none of my models are actually looking for a career in modelling. They tend to be friends or acquaintances that I look at and think ‘yes, you’d look great in a photo’. Never think that the best way to get noticed is by having proper professional models as it’s rare you will even find one you can shoot with without spending a fortune.

    2. Always browse social networking sites with a professional eye.

    The amount of times I’ve been on Instagram and found a beautiful person, commented on their photo saying so and then organising a shoot with them is unreal. I’ve found my best models from Instagram, and also Facebook through friends and comments. It may feel like you’re having a cyber stalk but most people are flattered and want to work on something new and different.

    3. Twitter is a wonderful way to find make up artists.

    If you find the top MUAs and then look through their thousands of followers, there will be many great artists in there that you can contact and show praise.

    4. Be wary of the major modelling sites.

    Using the main portfolio and modelling sites like model mayhem and purpleport can be great but also tricky.

    Sometimes it’s like trying to find a needle in a haystack because it is flooded with everyone, no filter for showing who is good and who isn’t. Be patient, there’s always a diamond in there somewhere, I’ve found a few. Purpleport is also great for finding MUAs and stylists.

    5. A great website is so important.

    People want to see you are serious so they can take you seriously. Linking them to a Facebook page or an online free hosted portfolio is not going to look great, especially for potential clients. Don’t think changing the domain name hides that, I can’t count on both hands the amount of times I’ve been given a link that takes me to a tumblr blog of work. People notice.

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    If you need a website, or advice on how you can use the Internet to find new connections in your industry, please get in touch. And don’t forget to check out Vicky’s website!