Is your digital marketing prepared for the festive season?

Make the most of this festive season with your Digital Marketing.

We all know that online sales are increasing year-on-year, and 2015 is set to be another bumper season.

More and more consumers in the UK are waiting for popular events like Black Friday and Cyber Monday before purchasing their festive gifts.

Are you ready for these events?

What can you do as a small business owner to make the most of this increase in website traffic?

We’ve put together the four basic channels you should be utilising this festive season to maximise your profits.

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1) Google AdWords

• Use precise targeting to increase your sales.
• Gather vital data; like which keywords convert better than others.
• Set a daily budget to manage your investment.
• Set conversion goals to allow you to measure your return on investment.
• AdWords campaigns get results!

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2) Remarketing

• Use the increased seasonal traffic to your advantage by building two types of audience list within your Google Analytics

◦           People who have visited your website.

◦           People who have purchased from your website.

• Target these two lists with different Adverts and measure the results.
• Benefit from cheap targeted traffic.
• Remarketing will reduce your average cost per conversion.

We’re partnered with some awesome Google experts. See how we can help

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3) Email Marketing

• Build your email list by offering a discount or free delivery in exchange for a visitor’s email address.
• DO NOT SPAM your email list.
• Email once a week with a special offer or new product announcement.
• Email Marketing produces results!

If you need help setting up email marketing, we can help

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4) Facebook

• Have a festive competition! Entry should be a simple process; encourage people to share and like your page and you’ll enter them into the prize draw.
• Use Facebook Ads to target people who have visited your website, this form of advertising increases your conversion rate.
• Facebook Ads will also increase awareness of your brand amongst potential customers.
• Facebook provides a great opportunity to get people back to your website.
• Make sure you have the following six Facebook cover and profile pictures ready, if you pick the right image, this can be an easy way to get likes (just don’t forget to take them down after the event)!

◦           Halloween – 31st October

◦           Fireworks Night – 5th November

◦           Black Friday – 27th November

◦           Cyber Monday – 30th November

◦           Christmas Day – 25th December

◦           New Year’s Day – 1st January

Whether you need some ad-hoc support or ongoing management, we have a fantastic social media team

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If you can use these channels to your advantage, your business can make the most of the 2015 festive season and reap the rewards for years to come!

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Further Reading:

– Need help with your Facebook covers or social media in general? Contact Us

– Need help creating an awesome email marketing campaign? Contact Us!

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A big thanks to Rob Lindsey and his team at The Click Hub, who contributed this article to Web Wise. If you need help with your Google Adwords, Remarketing or Google Shopping, then check them out or drop us an email and we’ll connect you!

About the author

Dan Wiseman

Founder & director of Web Wise. He writes about web design, marketing, entrepreneurship, investing and games. Dan regularly speaks on these subjects and is available for coaching and consultancy.

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