Well that’s easy to do if you’re a company like Google. Or Cadbury. Or Aston Martin. But what if you sell valves? Or toilets? Or valves for toilets? Here are a few tips for ‘boring’ businesses that have done just that. And if you want to make your content that little bit less dull then here are our top tips.
1. Know Your Niche
Your audience won’t change. If their interaction with your brand is to be worthwhile then you need to bring them in legitimately – you can’t trick them. So your content has to be related to what it is you do and written in a way that your audience will understand. Start by aiming your content at the die-hard fans (who will actively find you), write for them and them alone and see who else ‘sticks around’.
2. Find Your Angle
Find an interesting way to approach your subject. It has to be something that most people can relate to – find the human angle of whatever your brand is. It’s human nature to be intrigued so it is up to you to be intriguing.
Using the toilet valve as an example, why not tell some funny stories about something that you came across when your business first started? Or a nameless ‘customer from hell’? Whatever angle you choose – make it engaging.
3. Engage Your Audience
Remind your audience of things that they’ve potentially observed themselves. “The day my toilet valve broke and flooded the house” for example.
These observations are born out of your knowledge of your niche and the angle you choose to approach it. By applying this you can come up with interesting perceptions that are unique to you and the brand you are building. And, if it’s appropriate, use those observations as a gate way to humour. People are never as engaged as when they are laughing – particularly if it’s at something they can relate to in their every day lives.
Interesting Content is Powerful
Remember – if your content is interesting enough then it becomes more likely that people will share it and, in this digital age where content is king, going viral can be your business’s crowning glory.
If you want us to create content for you and your business then get in contact with us:
If you are new to online marketing, words like "platform" and "CMS" can sound like nonsensical jargon. So let's make things simple...
Are you going to be selling products on your website? Will you be taking payments? Will you need a shopping basket and checkout system? If the answer to these questions is "yes" then you'll probably need our Shopify website design packages.
Do you just need a website to advertise and promote your products & services? Are you looking to build a content-based site rather than an online-retail store? Then you will probably need our WordPress CMS website packages.
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