Why you should already be preparing for Fathers Day

This year, Father’s Day falls on Sunday the 16th of June in the UK. Only a few weeks to go!

If your products or services are even remotely relevant to Fathers, then you should already have a marketing plan in place to cash-in on the day. Here’s some points to think about…

Make It Personal

Everybody loves to make things that bit more personalised. Therefore, a good idea is to add an option for your potential customers to include a personalised gift message to their order before they check out.

Discount Codes

Create some discount codes for your products and start advertising them in the month leading up to Father’s Day. You can either create a discount code which can be used for all of the products you are selling or instead, for specific items. By sharing these codes on your social media accounts and email newsletters, this will help to attract more people to your website – especially if they think that they will be getting a good deal!

Shopify makes it really easy to add a variety of discount codes to your website too! From a percentage off to a set amount of money off, there’s lots of different options to get the right discounts sorted for your business!

Create A Specific Father’s Day Section

To make it easier for your potential customers, why not add a designated section to your business which shows all of the Fathers Day products that you are offering? This is likely to lead to more sales as instead of people having to trawl through every product on your website, they only need to search in one place to see everything that they need! To go the extra step, you could even break these gift ideas into certain types of things that your dad likes!

This can also all be done on Shopify. It really is so easy to get the results that you want!

Fathers Day Gifts can be added to a separate collection!

Make a Father’s Day Gift Guide

If you don’t have a specific section for your Father’s Day gifts that you are selling, you could create a gift guide that can be shared through social media and email. I always find that it’s harder to shop for males than it is for females and many other people have said the same, so this could be really beneficial for your potential customers. Then, if they find it helpful, they will share it with other people they know which can drive more people to your website!

If you’re stuck for ideas this Father’s Day, why not check out gifts such as a Tasting Club pack from Popcorn Shed or even a meat box from Pipers Farm?

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