Having an engaging website for your business is absolutely essential. It’s all very well having a person land on your site, but if you fail to capture and retain their attention, how are you going to ensure they end up a customer?
According to data by Chartbeat, 55% of viewers spend less than 15 seconds on your page.
This just goes to show that you needn’t be worrying about tracking article views, but rather you should be focusing your attention on page management.
Google analytics and Heat Mapping are extremely useful tools for gauging how your website is doing. They can show you which areas are hot and which are cold, and reveal where people are ending their journey after having landed on the site. However if you find that more areas than you’d like are coming up cold, and that most people aren’t ending on a sale, then clearly something is going wrong. This is where webwise comes in.
We can help to ensure that your website is designed to the highest standard. Through affordable website design packages, with well thought out sales-funnels, webwise can show you how to convert your traffic into sales.
The problem isn’t really about a person spending just 15 seconds on your page, so long as that person has found what they are looking for within those first few seconds (and this in turn has led to a sale). In fact, it would probably demonstrate that your site has all the essentials: its purpose is clear and you have successfully guided your customer through, stress-free.
Ideally though, you want to make your website as engaging as possible, people should want to read on and know more about what you have to offer. A strong website is indicative of a strong brand, and webwise can help to maximise your site’s potential, in order to ensure that you get the click-to-sales conversation rate you deserve.
by Anna Gibbon, Skyline Marketing, Innovation Centre Exeter
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About the author
Founder & director of Web Wise. He writes about web design, marketing, entrepreneurship, investing and games. Dan regularly speaks on these subjects and is available for coaching and consultancy.
If you are new to online marketing, words like "platform" and "CMS" can sound like nonsensical jargon. So let's make things simple...
Are you going to be selling products on your website? Will you be taking payments? Will you need a shopping basket and checkout system? If the answer to these questions is "yes" then you'll probably need our Shopify website design packages.
Do you just need a website to advertise and promote your products & services? Are you looking to build a content-based site rather than an online-retail store? Then you will probably need our WordPress CMS website packages.
Don't worry if you are still confused; just get in touch and we'll talk you through it.