The benefits of a business account on Instagram

Early adopters of the “business account” feature on Instagram had mixed feelings. Some said they experienced an increase in engagement when switching to a business profile, some said the opposite. Now though, it’s a ‘best practice’ decision for every company, and switching to a business account is the best way to go. Let’s talk about why…

Accessing analytics

One of the most beneficial parts of an Instagram business account is that you now have access to your analytics. From the amount of people your posts are reaching, including the percentage of those who do not follow you, to the amount of people who click through to your website from your Instagram page, this is a great way to measure how your Instagram is benefiting your business.

Contact button on your profile

Having a business account on Instagram gives you the ability to have a contact button on your profile, which links to either your email address, mobile phone number or address. This saves space in your bio and also, makes it a lot easier for potential clients to contact you!

(Oh and by the way, if you are looking for a way to include more links in your bio, drop us an email – we’re working on a top-secret free tool exclusive to Web Wise customers!)

Industry visible on profile

As well as the ability to contact you through your profile, an Instagram business account gives you the option to show the industry that you operate in. This is a great way to increase the professionalism of your business due to the fact that as soon as someone looks at your profile, they can find out the industry your business is in.

Links in stories – if you have above 10k followers

Swipe up links on Instagram stories are available if you have an Instagram business account. However, the catch is that you can only use them if you have above 10k followers. They’re an incredibly powerful way to get more clicks and are proven to be a very engaging way of sharing content.

If you need help getting more followers or general social media marketing; then get in touch and we can help. Or, keep an eye on our blog for the latest tips and advice.

Thanks for reading and good luck!

Lauryn Mathews

About the author

Lauryn Mathews

Lauryn is a psychology undergraduate student at the University of Exeter. When she's not at work, she's writing on her own blog or spending hours getting those perfect Instagram shots.


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