Want to learn how to get into marketing? Our team members followed many different paths before joining Web Wise. Here is Rebeka’s story…
Hi, my name is Rebeka, it’s my 4th year at the University of Exeter and if everything goes according to plan, I’ll be graduating with a Business and Management degree in July 2019. What keeps me going is a fast-paced environment, the need for my creativity and having fun – and I found it all in marketing.
The past & the future
I know it’s quite cheesy to say,
especially at interviews, that my passion for marketing started as a child, but
what can I do if that’s the truth?! Though digital was not in the picture yet,
I loved watching the ads on TV more than the shows and from a young age, I was
rather simply fascinated by the persuasion techniques than truly believed everything
the ads said.
Since a marketing summer camp in 2012, I have been very actively looking for opportunities to further develop my knowledge in the different areas of marketing. As part of my degree, I did my industrial placement as a Junior Marketing Manager where I created an educational video. I had always been into video editing but working for a global firm just took the experience to a new level.
One of the many reasons why I
love being part of the Web Wise Media team is because I really get to chance to
try myself out in different areas and as an undergrad just starting my career,
this is truly the best opportunity to figure out what direction I want to go in
the future. As of now, I have many different ideas in mind about where I’ll be
in 5 years. One thing I know for sure is that I will stay in marketing and I
never want to let the creative side go.
Marketing & Me
In primary school I was that cute
little nerd that won most maths competitions – I didn’t have glasses though. My
strange affection for numbers and solving equations has been with me since, but
it was only at the Google Talent Camp this summer where I found the connection
between my analytical and creative side. Learning about all the data and the
wide range of settings you can use in Analytics to target the right audience
blew my mind. AI and Machine Learning are fundamentally transforming how we’re
interacting with customers (besides GDPR, of course 😅), the
options available for customising marketing messages to reach people with the
highest potential totally amaze me.
I am a Millennial (or maybe Gen
Z, but I DO remember the world without internet and I’m proud of it). I get
frustrated when there are no emojis at the end of my friend’s message – is she
mad at me? I live for multitasking – attempting a Boomerang 5 times while
running to get the perfect Insta story? Yes, please.
But do you know what this also
means? That even though I’m young, I have years of experience in communicating
with the generation so many companies are trying to get their head around. I
spend a good portion of my life on platforms that those people use, I’m one of
them, it feels totally natural to me. Instagram is my absolute favourite;
besides my own private account, I started another account to keep track of my
training for a 30+ miles obstacle race that I’m planning to run in August 2019.
I’m even writing my dissertation
about these races, I am focusing on what are the psychological motivations for
people to participate in these tough challenges and what are the implications
of these drivers, how can they be integrated to the marketing strategy of the
companies organising the events.
I can’t wait to see what
opportunities Web Wise Media brings me, I’m looking forward to work with this
If you are new to online marketing, words like "platform" and "CMS" can sound like nonsensical jargon. So let's make things simple...
Are you going to be selling products on your website? Will you be taking payments? Will you need a shopping basket and checkout system? If the answer to these questions is "yes" then you'll probably need our Shopify website design packages.
Do you just need a website to advertise and promote your products & services? Are you looking to build a content-based site rather than an online-retail store? Then you will probably need our WordPress CMS website packages.
Don't worry if you are still confused; just get in touch and we'll talk you through it.