Introducing Rebeka

Want to learn how to get into marketing? Our team members followed many different paths before joining Web Wise. Here is Rebeka’s story…

Hi, my name is Rebeka, it’s my 4th year at the University of Exeter and if everything goes according to plan, I’ll be graduating with a Business and Management degree in July 2019. What keeps me going is a fast-paced environment, the need for my creativity and having fun – and I found it all in marketing.

The past & the future

I know it’s quite cheesy to say, especially at interviews, that my passion for marketing started as a child, but what can I do if that’s the truth?! Though digital was not in the picture yet, I loved watching the ads on TV more than the shows and from a young age, I was rather simply fascinated by the persuasion techniques than truly believed everything the ads said.

Since a marketing summer camp in 2012, I have been very actively looking for opportunities to further develop my knowledge in the different areas of marketing. As part of my degree, I did my industrial placement as a Junior Marketing Manager where I created an educational video. I had always been into video editing but working for a global firm just took the experience to a new level.

One of the many reasons why I love being part of the Web Wise Media team is because I really get to chance to try myself out in different areas and as an undergrad just starting my career, this is truly the best opportunity to figure out what direction I want to go in the future. As of now, I have many different ideas in mind about where I’ll be in 5 years. One thing I know for sure is that I will stay in marketing and I never want to let the creative side go.

Marketing & Me

In primary school I was that cute little nerd that won most maths competitions – I didn’t have glasses though. My strange affection for numbers and solving equations has been with me since, but it was only at the Google Talent Camp this summer where I found the connection between my analytical and creative side. Learning about all the data and the wide range of settings you can use in Analytics to target the right audience blew my mind. AI and Machine Learning are fundamentally transforming how we’re interacting with customers (besides GDPR, of course 😅), the options available for customising marketing messages to reach people with the highest potential totally amaze me.

My Generation

I am a Millennial (or maybe Gen Z, but I DO remember the world without internet and I’m proud of it). I get frustrated when there are no emojis at the end of my friend’s message – is she mad at me? I live for multitasking – attempting a Boomerang 5 times while running to get the perfect Insta story? Yes, please.

But do you know what this also means? That even though I’m young, I have years of experience in communicating with the generation so many companies are trying to get their head around. I spend a good portion of my life on platforms that those people use, I’m one of them, it feels totally natural to me. Instagram is my absolute favourite; besides my own private account, I started another account to keep track of my training for a 30+ miles obstacle race that I’m planning to run in August 2019.

I’m even writing my dissertation about these races, I am focusing on what are the psychological motivations for people to participate in these tough challenges and what are the implications of these drivers, how can they be integrated to the marketing strategy of the companies organising the events.

I can’t wait to see what opportunities Web Wise Media brings me, I’m looking forward to work with this amazing team.

Rebeka Daka

About the author

Rebeka Daka

Rebeka is a final year Business & Management student at the University of Exeter. In her free time she loves singing and she’s training for a 30+ miles obstacle race that she documents on Instagram. 📸


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