From Buffer to Hootsuite, Tweetdeck to Falcon, there are a variety of social media scheduling tools available to help you with your business. It’s a known fact that consistency on social media is integral to success for your brand and so, social media scheduling tools can help you to achieve just that…
Ability to manage multiple accounts at once
If you’re running multiple social media accounts, it can sometimes become quite difficult to ensure that you are posting quality content on all of them. Thus, scheduling this content in advance is key to making sure that you are not leaving any of your social media accounts out.
Spending more time creating better content
We’ve all felt that pressure of quickly snapping a photo and writing a quick caption as you haven’t posted in a while and we post it, even though we know it’s not our best content. By using social media scheduling tools, you are ensuring that you are giving yourself enough time to properly think about your content and making sure it fits in with your brand.
Furthermore, many tools now will actually “suggest” content based on your interactions!
BUT, don’t post like you’re online if you’re not
As you can see, I’m quite a fan of social media scheduling as I really do think it can be beneficial for your business. However, it is so important to remember that social media is for conversation and engaging with your audience, not just blindly broadcasting your latest work and news! We never encourage a company to be inauthentic with its social media as it can definitely do more harm than good.
So, by all means, use social media scheduling tools to share new content but also, make sure you find the time to engage with your audience so your platforms aren’t just full of you shouting into the internet space without any real interaction.
If you are new to online marketing, words like "platform" and "CMS" can sound like nonsensical jargon. So let's make things simple...
Are you going to be selling products on your website? Will you be taking payments? Will you need a shopping basket and checkout system? If the answer to these questions is "yes" then you'll probably need our Shopify website design packages.
Do you just need a website to advertise and promote your products & services? Are you looking to build a content-based site rather than an online-retail store? Then you will probably need our WordPress CMS website packages.
Don't worry if you are still confused; just get in touch and we'll talk you through it.