How can you boost the credibility and visibility of your business in your marketplace? Here are 3 ways to add credibility to your business to show prospective customers that you are legitimate and trustworthy.
Sort your Facebook reviews
If you’re not already asking your customers to review you on Facebook you are certainly missing a trick. Many of us use Facebook in our personal lives, so its not hard to send a quick message to your friends and ask them to write a review. I’m not suggesting you get ‘fake’ reviews, but your friends and family will know the quality of the service you offer, so let them be an advocate for you. It only takes 30 seconds and prospective customers WILL check them out before buying from you. Once you have a few Facebook reviews from friends or team members, expand your review requesting to your customers and wider network.
Is your Google presence in shape?
Google Plus and Google Business can sometimes be considered a necessary evil. It’s important to “claim your business” on Google, especially if your business occupies a physical location. It helps with your visibility when someone searches for you on Google and reviews will appear alongside your listing. Make sure this is set-up and then ask your customers to visit Google and leave a 30 second review.
A little tip we use to add credibility to our own service and show prospective customers that we are a nice bunch, is to embed Tweets that people have posted about you. If you head over to our portfolio page you will see exactly what I mean by this. We have embedded testimonials from Twitter within our site. This is super quick and easy to do: you just need to copy and paste some code. It’s so valuable – your customers will be able to click on the tweet and follow the conversation further. Give it a try and again, if you need help – get in touch.
About the author
Founder & director of Web Wise. He writes about web design, marketing, entrepreneurship, investing and games. Dan regularly speaks on these subjects and is available for coaching and consultancy.
If you are new to online marketing, words like "platform" and "CMS" can sound like nonsensical jargon. So let's make things simple...
Are you going to be selling products on your website? Will you be taking payments? Will you need a shopping basket and checkout system? If the answer to these questions is "yes" then you'll probably need our Shopify website design packages.
Do you just need a website to advertise and promote your products & services? Are you looking to build a content-based site rather than an online-retail store? Then you will probably need our WordPress CMS website packages.
Don't worry if you are still confused; just get in touch and we'll talk you through it.